Thursday, 25 November 2021

AFRICAN ART FAIR BOUNCES BACK WITH PIZAZZ IN PARIS

 Art is back with a bang in the French capital.

After numerous cancellations throughout 2020 and in the spring of this year because of the Covid-19 pandemic, the fall cultural calendar has been packed, with people flocking to see contemporary art (at FIAC), photography (at Paris Photo), and African art (at AKAA – Also Known as Africa), in addition to a host of new museum exhibitions.

The fairs and shows have featured artists from around the world, with naturally some overlap in the different genres.

Still, AKAA - which took place Nov. 12-14 - stood out for “centering” African art in Paris once again, bouncing back strongly with more than 130 artists and 35 galleries at the imposing Carreau du Temple venue.

This year, the 6-year-old fair showed an increased number of Caribbean and African American artists as well, expanding its focus with some bold, innovative works.

A few days after the well-attended 2021 edition closed its doors, SWAN spoke with AKAA’s founder Victoria Mann about the cultural calendar and about AKAA’s raison d’être. An edited version of the telephone interview follows.

SWAN: How has the fair turned out, in your view?

VICTORIA MANN: We’re extremely happy. We were coming back after a last-minute cancellation in 2020 because of the pandemic, and losing a year between two editions when there are so many fairs all around us is not an easy thing. So, it was important for us to be back with a fair that was high in quality for the public. And in terms of public, it was just as important for us to have our collectors and institutions here to allow for good business for our exhibitors, as well as a more general public who really want to discover and know more about these artistic scenes that we defend at the fair.

SWAN: Did you notice new attendees - people coming for the first time?

VM: I think we definitely had that kind of visiting and viewership. It’s important for us every year to work on that. We want those who know us to come back but we also wish to expand our visitorship, and that’s the kind of work we do all year-long - and in this case, all two-year-long – so that more and more people who don’t know the fair can come and discover it. That’s also part of why it’s important for us to be here during that week of November when Paris Photo is taking place because there is a significant back and forth between the two fairs, and every year we get visitors from Paris Photo who come and discover our event.

SWAN: Is there a danger of people getting “art fatigue”, or “arted out” with so many events crowded together? How do you situate yourself differently?

VM: I think this year is particular, right? Because the truth is that all the events that were planned even for the spring sort of got pushed back because of the pandemic. So, I agree - this fall was completely crazy in terms of cultural calendar, with fairs popping up in the middle of the regular calendar which is already quite full. I think that things will shape back up to be normal, hopefully, although I see some Covid cases rising in certain countries, which makes me quite anxious like everybody else. But, if we do come back to a semi-normal state, I think that the calendar will spread over more evenly around the year.

In terms of AKAA, I think we bring … that fresh outlook, and that’s really the identity that we seek to develop and to push forward - we’re a discovery fair. And I think that’s what our visitors and collectors really appreciate. They know that every time they come to AKAA, they might see several artists that haven’t already been presented in the fair in the years past, and artists that are starting to have important standards in the world of art. But they will also automatically discover these brand-new talents, and I think that’s what is exciting.

SWAN: There aren’t that many events in Paris that focus on Africa or the Caribbean, but when they take place, people do come out in support. For instance, the First African Book Fair of Paris earlier this year attracted a very high number of visitors. How do you see the space for more events like this?

VM: In order to properly answer that question, I think it’s important to resituate our positioning and our philosophy. When we created AKAA, the idea was to create a platform that was both a commercial one - we’re a fair, so the idea was for business to be able to happen - but it was also going to be a cultural platform to bring about dialogue, to bring about encounter, and therefore to bring about education regarding certain art scenes. As I said, we’re a fair that’s positioned on discovery, but with discovery you need to bring the right tools to understand what you’re discovering. And, what was really important to us, is to not create an artistic ghetto, but rather to be able to open up as much as possible over the years.

So, the way we defend our message is that we try to actually take the geography out of the equation… that’s not really what interests us but rather that link to the African continent that each artist sheds light on in their work. And all of a sudden, when you look at things through that angle, then the possibilities are infinite and the space can be shared. So, of course, we do have a lot of artists that live and work on the African continent. That goes without saying, and it’s the number-one link that is easiest to identify.

But we also have all these other artists that find their relationship to the African continent through a number of different things. With the African American artists, for example, there’s the link of heritage, the link of memory, the link of ancestry. This is extremely important for us. And they have their place alongside artists who are from the continent in the same capacity, as well as artists who have a link through different elements, through - for example - collaboration with artists from the continent, or residency or projects put together. And so, we’re talking about a very international art scene centred on the African continent.

SWAN: That’s an interesting perspective …

VM: Yes, what we try to do is to basically offer a new angle, a new point of view of that contemporary art map, and instead of looking at it with Europe and the States in the centre as we’re a little bit used to doing when we talk about contemporary art, we’re looking at it with Africa in the centre, and from that centre, all these dialogues, all these connections, and all these confrontations as well, that may happen. So, from that point, the more this artistic echo system grows, the richer it gets.

Photos (top to bottom): Le soleil est coeur by Amadou Opa Bathily, 2021, mixed media on canvas, at African Arty Gallery - photo AM:SWAN; Victoria Mann; Hanging Fruit by Jamaican-born artist Shoshana Weinberger, 2021, mixed media on paper, courtesy NOMAD Gallery; Focus@memory.cm by Justin Ebanda, 2021, acrylic on canvas, courtesy / copyright Galerie Carole Kvasnevski.